The Patient Journey Starts Online
According to Google Health data, 77% of patients use search engines before booking a medical appointment. The practices that show up first get the most patients — it's that simple.
Medical SEO vs. Regular SEO
Healthcare SEO has unique challenges: - YMYL content: Google holds health content to higher standards (Your Money or Your Life) - E-E-A-T signals: Experience, Expertise, Authoritativeness, and Trustworthiness matter more - Local intent: Most medical searches have local intent ("dermatologist near me") - Compliance: Content must be medically accurate and compliant
The Medical SEO Playbook
Foundation: Technical Excellence - Sub-1-second load times - 100/100 PageSpeed scores - MedicalOrganization + Physician schema markup - Mobile-first responsive design
Local: Own Your Geography - Google Business Profile with complete information - Location pages for each office - Reviews management strategy - Local health directory listings
Content: Demonstrate Expertise - Condition pages (500-1000 words each) - Treatment/procedure pages - Provider bio pages with credentials - Patient education blog content
AI Search: Future-Proof - FAQ schema for AI Overviews - Semantic content structure - Entity optimization for medical terms
Results You Can Expect
Our healthcare clients typically see: - 40%+ increase in organic traffic within 90 days - 2-3x more appointment requests from organic search - Top 3 local pack rankings for primary specialties
Ready to grow your practice? Start with a free SEO audit.